Late notice

Posted: August 1, 2011 in Blog

I got this notice from Topps:

Dear Consumer.

This email is to inform you that the Topps Company is currently beyond the 15 week processing time allocated for the following redemption card:

Product: Card/Player Name Topps Tribute Baseball Jim Palmer – Dual Relic Black Parallel

Our staff is working diligently to process and ship your redemption card as soon as possible. Please continue to check your Online Redemption account for updates regarding the status of your card.

If you no longer wish to wait for the redemption card, please contact our Consumer Relations team in order to place a substitution request for a card of equal Beckett value.

Do not hesitate to contact our Consumer Relations department via phone at 1-800-489-9149 or via email at for assistance. A consumer relations representative will be available to assist you Monday through Friday from 8:30am to 4:30 pm (ET).


Consumer Relations
The Topps Company, Inc.


Seems like every collector has a horror story about redemptions. I could go on a rant about why redemptions suck or why they are the worst idea in the hobby. I figured it would be more beneficial to offer a couple ideas that the manufacture could use to make this process better for the collector.

If the manufacturer (Topps) goes past the 15 week waiting period, in addition to mailing the original redemption when completed, they could:

1) The collector should be sent an additional card just for being forced to wait for a card that they want. It’s not the collector’s fault the company can not deliver on a redemption they promised.


2) The collector should be sent a pack of the product that the redemption was from.

I am pretty sure that this will never happen, mainly because that would cost the manufacture more money. But it would provide them with more incentive to get redemptions completed faster and would provide a great deal of PR to the customers. Also the consumer should not have to pick between the card they were promised and some random card with the same “book value,” just because the company cannot deliver what they promised in a timely manner.

What do you guys think?


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